Hi, I’m Rina.
SEO & web professional creating user-focused digital experiences.
I combine UX research, SEO strategy, analytics, and WordPress to build websites that are intuitive, discoverable, and continuously improving.
Featured Work
Projects showcasing how research, strategy, and data drive better digital experiences.
Okinawa Compass
Travel Website
Can a brand-new travel website gain visibility through SEO? I built Okinawa Compass from the ground up, using search research, content strategy, and analytics to grow its organic presence and improve the user experience.
UX Research • SEO Strategy • Analytics • WordPress
Roseville Odd Fellows
Client WordPress Website
A local organization needed a clearer way to connect with prospective members online. I designed and built a WordPress website that makes it easier to learn about the lodge, explore membership, find events, and get involved.
WordPress • SEO • Content Strategy • Accessibility
Sylvia’s Sweets
Landing Page & Email Campaign
A monthly cookie subscription needed a clearer way to turn interest into action. I designed a landing page and email campaign using UX research, messaging strategy, and visual design to communicate the offer and guide customers toward purchase.
UX Research • Messaging Strategy • Email Design
City Cycles
UX Research & Prototype
A confusing reservation process was getting in the way of online bike rentals. I used UX research and information architecture to redesign the experience, simplify key booking steps, and create a clearer path from choosing a bike to completing a reservation.
UX Research • Information Architecture • Figma
About Me
Curious, analytical, and always looking for better ways to solve digital problems.
I combine UX research, SEO strategy, analytics, and WordPress to build digital experiences that are intuitive, discoverable, and driven by user needs. Whether I’m optimizing a live website or designing a new experience, I’m motivated by solving problems, testing ideas, and continuously improving the experience through research and data.
Outside of work, I enjoy traveling with my family, strength training, and exploring new hiking trails. These experiences keep me curious, encourage continuous learning, and influence how I approach problem-solving in both life and my work.
Skills & Resume
A snapshot of the skills, tools and technologies I use to research, design, optimize, and improve digital experiences, along with certifications supporting my work in analytics and SEO.
UX Research
Content Strategy
WordPress
GA4
SEO Strategy
Information Architecture
HTML & CSS
Google Search Console
Keyword Research
Accessibility
Responsive Web Design
Figma